That sounds rad,’ but as soon as the idea would travel one layer up the pipeline to the non-skate crew, they’re like fuck that.
Etnies attempted to do a collab with Nike & Adidasĭon Brown, marketing for Sole Technology claims, “Yeah I hit them up… It’s funny whenever I talked to the Nike SB skate side of things they’re all like, ‘Fuck yeah! Let’s do a collab. Some religious skateshops were hesitant to stock it because they thought he could be affiliated with the devil as Natas spelled backwards spells Satan. Some skateshops were scared to carry Natas’ Etnies shoeĮtnies created the first pro-model skate shoe, the NATAS. Although the shoe has become the butt of jokes, it created opportunity for Etnies to further expand and invest in things like the Etnies skatepark, STI lab, traveling, videos, etc.ģ. The Callicut is the best selling Etnies model of all timeĭuring the 2000s, X-Games, Tony Hawk, and stars like Avril Lavigne helped push the Callicut into the mainstream. Another brand with a similar name, Etonic footwear felt the name was too close and sent a cease and desist letter so they changed it to Etnies.
The brand was initially called Etnics, inspired by the idea of an ethnic tribe since skaters were traveling the world looking for places to skate.
